/* =====================================================
   SPUR1 – Marketing für Fahrschulen
   ===================================================== */

:root {
  --bg: #fcf5ed;
  --bg-soft: #f6ede1;
  --bg-card: #ffffff;
  --accent: #f16309;
  --accent-dark: #d85504;
  --accent-soft: rgba(241, 99, 9, 0.12);
  --ink: #0a0a0a;
  --ink-soft: #3a3632;
  --ink-muted: #756e66;
  --line: rgba(10, 10, 10, 0.1);
  --line-strong: rgba(10, 10, 10, 0.18);
  --dark: #0d0c0b;
  --dark-2: #171512;
  --dark-line: rgba(252, 245, 237, 0.12);

  --font-head: "Archivo", "Inter", system-ui, sans-serif;
  --font-body: "Inter", system-ui, -apple-system, sans-serif;

  --radius: 20px;
  --radius-sm: 12px;
  --radius-pill: 999px;

  --container: 1200px;
  --gutter: clamp(20px, 5vw, 48px);
  --section: clamp(72px, 11vw, 140px);

  --shadow: 0 20px 60px -20px rgba(10, 10, 10, 0.18);
  --shadow-sm: 0 8px 24px -12px rgba(10, 10, 10, 0.16);

  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 17px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
ul, ol { margin: 0; padding: 0; list-style: none; }
p { margin: 0 0 1em; }
p:last-child { margin-bottom: 0; }
button { font: inherit; cursor: pointer; }
h1, h2, h3, h4 {
  font-family: var(--font-head);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -0.03em;
  margin: 0 0 0.5em;
}
h1 { font-size: clamp(2.5rem, 6.4vw, 5rem); font-weight: 900; letter-spacing: -0.04em; }
h2 { font-size: clamp(2rem, 4.4vw, 3.4rem); }
h3 { font-size: clamp(1.3rem, 2vw, 1.6rem); }
h4 { font-size: 0.85rem; text-transform: uppercase; letter-spacing: 0.12em; font-weight: 700; }
strong { font-weight: 600; }
.accent { color: var(--accent); }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 var(--gutter);
}
/* Grid-Kinder dürfen schrumpfen (verhindert Overflow auf Mobile) */
.hero-grid > *, .split > *, .systems-grid > *, .why-grid > *, .cta-box > *,
.form-row > *, .service-grid > *, .case-grid > *, .audience-grid > * { min-width: 0; }
input, textarea { min-width: 0; }
.section { padding: var(--section) 0; }

.skip-link {
  position: absolute; left: -999px; top: 8px;
  background: var(--ink); color: var(--bg); padding: 10px 16px; border-radius: 8px; z-index: 1000;
}
.skip-link:focus { left: 8px; }

/* ---------- Typography helpers ---------- */
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-family: var(--font-head);
  font-size: 0.8rem; font-weight: 700;
  text-transform: uppercase; letter-spacing: 0.16em;
  color: var(--accent);
  margin-bottom: 20px;
}
.eyebrow::before {
  content: ""; width: 28px; height: 3px; background: var(--accent); border-radius: 2px;
}
.eyebrow-num {
  display: inline-grid; place-items: center;
  width: 26px; height: 26px; border-radius: 6px;
  background: var(--accent); color: #fff; font-size: 0.85rem;
}
.eyebrow-light { color: var(--accent); }
.lead { font-size: clamp(1.1rem, 1.5vw, 1.3rem); line-height: 1.55; color: var(--ink-soft); }
.lead-strong { font-family: var(--font-head); font-weight: 700; color: var(--ink); letter-spacing: -0.01em; }
.statement {
  font-family: var(--font-head);
  font-size: clamp(1.25rem, 2vw, 1.6rem);
  font-weight: 600; line-height: 1.3; letter-spacing: -0.02em;
  color: var(--ink);
  margin-top: 1.4em;
}
.statement strong { font-weight: 800; color: var(--accent); }
.statement-light { color: var(--bg); }
.statement.center { text-align: center; max-width: 760px; margin: 56px auto 0; }
.section-head { max-width: 760px; margin-bottom: clamp(40px, 5vw, 64px); }
.section-head h2 { margin-bottom: 0; }
.section-head-row {
  max-width: none;
  display: flex; align-items: flex-end; justify-content: space-between; gap: 32px; flex-wrap: wrap;
}
.section-head-row > div { max-width: 640px; }
.section-note { font-size: 0.95rem; color: var(--ink-muted); max-width: 300px; margin: 0; }
.text-link { font-weight: 600; color: var(--accent); display: inline-block; margin-top: 8px; transition: transform .3s var(--ease); }
.text-link:hover { transform: translateX(4px); }
.placeholder-tag {
  display: inline-block; margin-left: 8px; padding: 2px 8px;
  font-size: 0.65rem; letter-spacing: 0.08em; text-transform: uppercase; font-weight: 700;
  border: 1px dashed var(--accent); color: var(--accent); border-radius: 4px; vertical-align: middle;
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  padding: 14px 22px;
  font-family: var(--font-head); font-weight: 700; font-size: 0.95rem;
  letter-spacing: -0.01em;
  border-radius: var(--radius-pill);
  border: 2px solid transparent;
  transition: transform .25s var(--ease), background .25s, color .25s, border-color .25s, box-shadow .25s;
  white-space: nowrap;
}
.btn .arrow { transition: transform .3s var(--ease); }
.btn:hover .arrow { transform: translateX(4px); }
.btn-primary { background: var(--accent); color: #fff; box-shadow: 0 10px 28px -10px rgba(241, 99, 9, 0.6); }
.btn-primary:hover { background: var(--accent-dark); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--line-strong); }
.btn-ghost:hover { border-color: var(--ink); transform: translateY(-2px); }
.btn-light { background: var(--bg); color: var(--ink); }
.btn-light:hover { background: #fff; }
.btn-lg { padding: 18px 28px; font-size: 1.02rem; }
.btn-block { width: 100%; white-space: normal; text-align: center; }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 100;
  background: rgba(252, 245, 237, 0.82);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color .3s, box-shadow .3s;
}
.site-header.scrolled { border-bottom-color: var(--line); box-shadow: 0 8px 30px -20px rgba(0,0,0,.2); }
.header-inner {
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  height: 76px;
}
.brand img { height: 30px; width: auto; }
.nav { display: flex; align-items: center; gap: 36px; }
.nav ul { display: flex; gap: 28px; }
.nav ul a {
  font-weight: 500; font-size: 0.95rem; color: var(--ink-soft);
  position: relative; padding: 6px 0;
}
.nav ul a::after {
  content: ""; position: absolute; left: 0; bottom: 0; width: 100%; height: 2px;
  background: var(--accent); transform: scaleX(0); transform-origin: left;
  transition: transform .3s var(--ease);
}
.nav ul a:hover::after { transform: scaleX(1); }
.nav-cta { padding: 12px 20px; font-size: 0.9rem; }

.nav-toggle {
  display: none; flex-direction: column; justify-content: center; gap: 5px;
  width: 44px; height: 44px; padding: 10px;
  background: transparent; border: 0; border-radius: 10px;
}
.nav-toggle span {
  display: block; height: 2px; width: 100%; background: var(--ink); border-radius: 2px;
  transition: transform .3s var(--ease), opacity .3s;
}
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

/* ---------- Hero (Editorial / Oversized) ---------- */
.hero {
  position: relative;
  padding: clamp(48px, 7vw, 90px) 0 clamp(56px, 7vw, 90px);
  overflow: hidden;
}
.hero::before {
  content: "";
  position: absolute; inset: auto -10% -30% auto;
  width: 60vw; height: 60vw; max-width: 800px; max-height: 800px;
  background: radial-gradient(closest-side, rgba(241, 99, 9, 0.16), transparent 70%);
  pointer-events: none;
}
.hero .container { position: relative; z-index: 1; }
.hero-title {
  font-size: clamp(3.6rem, 12.5vw, 12rem);
  line-height: 0.92; letter-spacing: -0.05em;
  margin: 0 0 clamp(32px, 4vw, 56px);
}
.hero-bottom { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 80px); align-items: end; }
.hero-copy .lead { max-width: 520px; }
.hero-actions { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 36px; }

.hero-reels { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.reel-card {
  aspect-ratio: 9 / 16; border-radius: 18px; position: relative; overflow: hidden;
  display: grid; place-items: center;
  background:
    radial-gradient(circle at 30% 20%, rgba(241,99,9,.5), transparent 55%),
    linear-gradient(180deg, #2a2724 0%, #0d0c0b 100%);
  box-shadow: var(--shadow);
  transition: transform .4s var(--ease);
}
.reel-card:nth-child(1) { transform: rotate(-3deg) translateY(10px); }
.reel-card:nth-child(2) { background: radial-gradient(circle at 70% 80%, rgba(241,99,9,.55), transparent 55%), linear-gradient(180deg, #1c1a18, #0d0c0b); }
.reel-card:nth-child(3) { transform: rotate(3deg) translateY(10px); }
.reel-card:hover { transform: rotate(0) translateY(-6px); }
.reel-card video, .reel-card img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.reel-ph {
  text-align: center; font-size: 0.85rem; font-weight: 600; letter-spacing: .04em; text-transform: uppercase;
  color: rgba(252,245,237,.65); line-height: 1.5;
}
.reel-ph small { display: block; text-transform: none; letter-spacing: 0; font-weight: 400; margin-top: 4px; opacity: .8; }
.reel-meta {
  position: absolute; left: 12px; right: 12px; bottom: 12px; z-index: 1;
  display: flex; flex-direction: column; gap: 2px; font-size: 0.72rem; color: rgba(252,245,237,.8);
}
.reel-meta span:first-child { font-weight: 700; color: #fff; }

.lane {
  position: absolute; height: 4px; left: -20%; right: -20%;
  background: repeating-linear-gradient(90deg, var(--accent) 0 40px, transparent 40px 70px);
  opacity: .5; border-radius: 2px;
}
.lane-hero { top: 30%; transform: rotate(-8deg); opacity: .35; z-index: 0; }

@keyframes float { 0%, 100% { transform: translateY(0) } 50% { transform: translateY(-10px) } }
@keyframes grow { from { transform: scaleY(0) } to { transform: scaleY(1) } }

/* Balken-Grafik (wird u. a. in Stats/Systems weiterverwendet) */
.bars { display: flex; align-items: flex-end; gap: 8px; height: 90px; padding-bottom: 12px; border-bottom: 1px solid var(--line); }
.bars span {
  flex: 1; height: var(--h); border-radius: 6px 6px 3px 3px;
  background: linear-gradient(180deg, var(--accent), rgba(241, 99, 9, 0.55));
  transform-origin: bottom; animation: grow 1.2s var(--ease) both;
}
.bars span:nth-child(odd) { background: var(--ink); }

/* ---------- Trust / Marquee ---------- */
.trust { padding: 32px 0 48px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.trust-label { text-align: center; font-size: 0.8rem; text-transform: uppercase; letter-spacing: 0.14em; color: var(--ink-muted); font-weight: 600; margin-bottom: 28px; }
.marquee { overflow: hidden; mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent); -webkit-mask-image: linear-gradient(90deg, transparent, #000 12%, #000 88%, transparent); }
.marquee-track { display: flex; gap: 16px; width: max-content; animation: marquee 40s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.logo-pill {
  padding: 14px 28px; border: 1px dashed var(--line-strong); border-radius: var(--radius-pill);
  font-family: var(--font-head); font-weight: 700; font-size: 1.05rem; letter-spacing: -0.01em; color: var(--ink-soft);
  white-space: nowrap;
}
@keyframes marquee { to { transform: translateX(-50%) } }

/* ---------- Split layout ---------- */
.split { display: grid; grid-template-columns: 1fr 1.2fr; gap: clamp(32px, 6vw, 96px); align-items: start; }
.split-head { position: sticky; top: 110px; }
.split-head h2 { margin-bottom: 0; }
.split-body p { color: var(--ink-soft); }
.split-body .statement, .split-body .lead { color: var(--ink); }

/* ---------- Stats ---------- */
.stats {
  display: grid; grid-template-columns: repeat(4, 1fr);
  margin-top: clamp(56px, 8vw, 96px);
  border-top: 1px solid var(--line);
}
.stat { padding: 32px 24px 0; border-left: 1px solid var(--line); }
.stat:first-child { border-left: 0; padding-left: 0; }
.stat-num { display: block; font-family: var(--font-head); font-size: clamp(2.4rem, 4vw, 3.6rem); font-weight: 900; letter-spacing: -0.04em; line-height: 1; color: var(--ink); }
.stat-text { display: block; margin-top: 10px; font-size: 0.9rem; color: var(--ink-muted); }

/* ---------- Services ---------- */
.services { background: var(--bg-soft); }
.service-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.service {
  position: relative;
  background: var(--bg-card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 32px 28px 28px;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s;
}
.service:hover { transform: translateY(-4px); box-shadow: var(--shadow); border-color: transparent; }
.service-num {
  position: absolute; top: 24px; right: 24px;
  font-family: var(--font-head); font-weight: 800; font-size: 0.85rem; color: var(--ink-muted); letter-spacing: 0.04em;
}
.service-icon {
  width: 48px; height: 48px; border-radius: 14px;
  background: var(--accent-soft); color: var(--accent);
  display: grid; place-items: center; margin-bottom: 22px;
}
.service-icon svg { width: 24px; height: 24px; }
.service h3 { margin-bottom: 12px; }
.service p { color: var(--ink-soft); font-size: 0.97rem; }
.service p strong { color: var(--ink); }
.service:nth-child(4) { grid-column: span 2; }
.service:nth-child(4) p { max-width: 62ch; }
.service-cta {
  background: var(--accent); color: #fff; border-color: transparent;
  display: flex; flex-direction: column; justify-content: flex-end;
}
.service-cta .service-num { color: rgba(255,255,255,.7); }
.service-cta h3 { color: #fff; }
.service-cta p { color: rgba(255,255,255,.85); margin-bottom: 20px; }
.service-cta .btn { align-self: flex-start; }
.service-cta:hover { background: var(--accent-dark); }

/* ---------- Systems (dark) ---------- */
.systems { background: var(--dark); color: var(--bg); position: relative; overflow: hidden; }
.systems::after {
  content: ""; position: absolute; left: -10%; right: -10%; bottom: 8%; height: 4px;
  background: repeating-linear-gradient(90deg, rgba(241,99,9,.3) 0 40px, transparent 40px 70px);
  transform: rotate(-4deg); pointer-events: none;
}
.systems .container { position: relative; z-index: 1; }
.systems-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.systems h2 { color: #fff; }
.systems-copy p { color: rgba(252, 245, 237, 0.75); }
.systems-copy .statement { color: #fff; }
.check-list { margin-top: 28px; display: grid; gap: 12px; }
.check-list li { display: flex; align-items: flex-start; gap: 12px; color: rgba(252,245,237,.9); font-weight: 500; }
.check-list li::before {
  content: "✓"; flex-shrink: 0;
  width: 22px; height: 22px; border-radius: 6px; display: grid; place-items: center;
  background: var(--accent); color: #fff; font-size: 0.8rem; font-weight: 800; margin-top: 2px;
}

.dashboard {
  background: var(--dark-2);
  border: 1px solid var(--dark-line);
  border-radius: var(--radius);
  padding: 22px;
  box-shadow: 0 40px 80px -30px rgba(0,0,0,.7);
}
.dash-head { display: flex; align-items: center; gap: 14px; margin-bottom: 22px; }
.dash-dots { display: flex; gap: 6px; }
.dash-dots span { width: 10px; height: 10px; border-radius: 50%; background: rgba(252,245,237,.18); }
.dash-dots span:first-child { background: var(--accent); }
.dash-title { font-size: 0.8rem; color: rgba(252,245,237,.55); font-weight: 500; }
.dash-kpis { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; margin-bottom: 18px; }
.kpi { background: rgba(252,245,237,.04); border: 1px solid var(--dark-line); border-radius: 14px; padding: 14px; display: flex; flex-direction: column; gap: 4px; }
.kpi-label { font-size: 0.7rem; text-transform: uppercase; letter-spacing: .08em; color: rgba(252,245,237,.5); }
.kpi-val { font-family: var(--font-head); font-size: 1.5rem; font-weight: 800; letter-spacing: -0.03em; color: #fff; }
.kpi-delta { font-size: 0.75rem; font-weight: 600; }
.kpi-delta.up { color: #4ade80; }
.kpi-delta.down { color: var(--accent); }
.dash-chart { height: 120px; border-radius: 14px; background: rgba(252,245,237,.03); border: 1px solid var(--dark-line); overflow: hidden; margin-bottom: 18px; }
.dash-chart svg { width: 100%; height: 100%; }
.dash-list { display: grid; gap: 8px; }
.lead-row {
  display: grid; grid-template-columns: 1fr auto auto; gap: 14px; align-items: center;
  padding: 12px 14px; border-radius: 12px; background: rgba(252,245,237,.04); border: 1px solid var(--dark-line);
  font-size: 0.85rem;
}
.lead-name { font-weight: 600; color: #fff; }
.lead-src { color: rgba(252,245,237,.55); }
.lead-tag { padding: 3px 10px; border-radius: 999px; background: var(--accent-soft); color: var(--accent); font-weight: 700; font-size: 0.72rem; }

/* ---------- Process ---------- */
.process { background: var(--bg-soft); }
.steps { display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; position: relative; counter-reset: step; }
.steps::before {
  content: ""; position: absolute; top: 28px; left: 0; right: 0; height: 2px;
  background: repeating-linear-gradient(90deg, var(--accent) 0 14px, transparent 14px 24px);
  opacity: .55;
}
.step { position: relative; padding: 0 20px 0 0; }
.step-num {
  position: relative; z-index: 1;
  display: inline-grid; place-items: center;
  width: 56px; height: 56px; border-radius: 16px;
  background: var(--ink); color: var(--bg);
  font-family: var(--font-head); font-weight: 800; font-size: 1.05rem; letter-spacing: -0.02em;
  margin-bottom: 22px;
  transition: background .3s, transform .3s var(--ease);
}
.step:hover .step-num { background: var(--accent); transform: translateY(-3px); }
.step h3 { font-size: 1.25rem; margin-bottom: 10px; }
.step p { font-size: 0.95rem; color: var(--ink-soft); }

/* ---------- References ---------- */
.case-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.case {
  background: var(--bg-card); border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease);
}
.case:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.case-media { aspect-ratio: 4 / 5; }
.placeholder {
  display: grid; place-items: center; text-align: center;
  background:
    linear-gradient(135deg, rgba(241,99,9,.06), rgba(241,99,9,0)),
    repeating-linear-gradient(45deg, transparent 0 14px, rgba(10,10,10,.03) 14px 15px);
  color: var(--ink-muted); font-size: 0.85rem; font-weight: 600; letter-spacing: .04em; text-transform: uppercase;
  border-bottom: 1px dashed var(--line-strong);
}
.placeholder small { display: block; text-transform: none; letter-spacing: 0; font-weight: 400; margin-top: 4px; opacity: .8; }
.case-body { padding: 22px 24px 26px; }
.case-tags { display: flex; gap: 6px; flex-wrap: wrap; margin-bottom: 14px; }
.case-tags span { padding: 4px 10px; border-radius: 999px; background: var(--accent-soft); color: var(--accent); font-size: 0.7rem; font-weight: 700; text-transform: uppercase; letter-spacing: .06em; }
.case h3 { font-size: 1.25rem; margin-bottom: 8px; }
.case p { color: var(--ink-soft); font-size: 0.95rem; }

.testimonials { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 56px; }
.testimonial {
  margin: 0; padding: 28px; border-radius: var(--radius);
  background: var(--bg-soft); border: 1px solid var(--line);
  display: flex; flex-direction: column; justify-content: space-between; gap: 24px;
}
.testimonial p { font-family: var(--font-head); font-weight: 600; font-size: 1.1rem; line-height: 1.4; letter-spacing: -0.01em; }
.testimonial footer { display: flex; align-items: center; gap: 12px; }
.testimonial footer strong { display: block; font-size: 0.9rem; }
.testimonial footer span:not(.avatar) { font-size: 0.8rem; color: var(--ink-muted); }
.avatar { width: 44px; height: 44px; border-radius: 50%; flex-shrink: 0; }
.placeholder-avatar { background: linear-gradient(135deg, var(--ink) 0%, var(--accent) 100%); opacity: .85; }

/* ---------- Why ---------- */
.why { background: var(--bg-soft); }
.why-grid { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(40px, 6vw, 96px); align-items: center; }
.why-copy p { color: var(--ink-soft); }
.why-claims { display: grid; gap: 14px; }
.claim {
  display: flex; align-items: baseline; gap: 12px; flex-wrap: wrap;
  padding: 22px 26px; border-radius: 16px;
  background: var(--ink); color: var(--bg);
  font-family: var(--font-head); font-weight: 800; font-size: clamp(1.3rem, 2vw, 1.75rem); letter-spacing: -0.03em;
  transition: transform .3s var(--ease), background .3s;
}
.claim em { font-style: normal; font-weight: 500; font-size: 0.9rem; letter-spacing: .1em; text-transform: uppercase; opacity: .6; font-family: var(--font-body); }
.claim span:last-child { color: var(--accent); }
.claim:hover { transform: translateX(8px); }
.claim:nth-child(2) { margin-left: 24px; }
.claim:nth-child(3) { margin-left: 48px; }

/* ---------- Full Service list ---------- */
.service-list { border-top: 1px solid var(--line-strong); }
.service-list li {
  display: grid; grid-template-columns: 1fr 1.6fr; gap: 24px; align-items: baseline;
  padding: 22px 0; border-bottom: 1px solid var(--line);
  transition: padding-left .3s var(--ease);
}
.service-list li:hover { padding-left: 12px; }
.service-list strong { font-family: var(--font-head); font-weight: 800; font-size: clamp(1.15rem, 1.8vw, 1.5rem); letter-spacing: -0.02em; }
.service-list strong::before { content: "→ "; color: var(--accent); }
.service-list span { color: var(--ink-soft); }

/* ---------- Audience ---------- */
.audience-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 18px; }
.audience-card {
  display: flex; gap: 18px; align-items: flex-start;
  padding: 28px; background: var(--bg-card); border: 1px solid var(--line); border-radius: var(--radius);
  font-size: 1.1rem; line-height: 1.5;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease);
}
.audience-card:hover { transform: translateY(-3px); box-shadow: var(--shadow-sm); }
.audience-card p { color: var(--ink-soft); }
.audience-card strong { color: var(--ink); font-weight: 700; }
.audience-icon {
  flex-shrink: 0; width: 40px; height: 40px; border-radius: 12px; display: grid; place-items: center;
  background: var(--accent); color: #fff; font-weight: 800; font-family: var(--font-head);
}

/* ---------- FAQ ---------- */
.faq { background: var(--bg-soft); }
.faq-item { border-bottom: 1px solid var(--line-strong); }
.faq-item summary {
  list-style: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 20px;
  padding: 22px 0;
  font-family: var(--font-head); font-weight: 700; font-size: 1.15rem; letter-spacing: -0.02em;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: "+"; flex-shrink: 0; width: 32px; height: 32px; border-radius: 50%;
  display: grid; place-items: center; border: 1.5px solid var(--line-strong);
  font-weight: 500; font-size: 1.2rem; transition: transform .3s var(--ease), background .3s, color .3s, border-color .3s;
}
.faq-item[open] summary::after { transform: rotate(45deg); background: var(--accent); border-color: var(--accent); color: #fff; }
.faq-item p { padding: 0 0 24px; color: var(--ink-soft); max-width: 60ch; }

/* ---------- CTA / Kontakt ---------- */
.cta { padding-top: 0; }
.cta-box {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 5vw, 72px);
  background: var(--dark); color: var(--bg);
  border-radius: 28px; padding: clamp(36px, 5vw, 72px);
  position: relative; overflow: hidden;
}
.cta-box::before {
  content: ""; position: absolute; width: 600px; height: 600px; right: -200px; top: -250px;
  background: radial-gradient(closest-side, rgba(241,99,9,.35), transparent 70%); pointer-events: none;
}
.cta-copy { position: relative; }
.cta-copy h2 { color: #fff; }
.cta-copy p { color: rgba(252,245,237,.72); }
.cta-claims { font-family: var(--font-head); font-weight: 700; color: #fff !important; }
.cta-contact { display: flex; flex-direction: column; gap: 6px; margin-top: 32px; font-weight: 600; }
.cta-contact a { color: var(--accent); transition: color .2s; }
.cta-contact a:hover { color: #fff; }

.contact-form { position: relative; display: grid; grid-template-columns: minmax(0, 1fr); gap: 14px; }
.form-row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.contact-form label { display: grid; gap: 6px; }
.contact-form label span { font-size: 0.78rem; font-weight: 600; text-transform: uppercase; letter-spacing: .08em; color: rgba(252,245,237,.6); }
.contact-form input, .contact-form textarea {
  width: 100%; padding: 14px 16px; font: inherit; color: #fff;
  background: rgba(252,245,237,.06); border: 1px solid var(--dark-line); border-radius: 12px;
  transition: border-color .2s, background .2s;
}
.contact-form input::placeholder, .contact-form textarea::placeholder { color: rgba(252,245,237,.35); }
.contact-form input:focus, .contact-form textarea:focus { outline: none; border-color: var(--accent); background: rgba(252,245,237,.09); }
.contact-form textarea { resize: vertical; min-height: 110px; }
.contact-form .btn { margin-top: 6px; }
.form-note { font-size: 0.8rem; color: rgba(252,245,237,.5); text-align: center; }

/* ---------- Footer ---------- */
.site-footer { padding: 72px 0 32px; border-top: 1px solid var(--line); }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px; }
.footer-brand img { width: 220px; max-width: 100%; margin: -20px 0 8px -12px; }
.footer-brand p { font-size: 0.85rem; color: var(--ink-muted); max-width: 320px; }
.footer-col { display: flex; flex-direction: column; gap: 10px; }
.footer-col h4 { margin-bottom: 8px; color: var(--ink-muted); }
.footer-col a { font-size: 0.95rem; color: var(--ink-soft); transition: color .2s; }
.footer-col a:hover { color: var(--accent); }
.socials { display: flex; gap: 14px; margin-top: 8px; }
.socials a { font-weight: 600; }
.footer-bottom {
  margin-top: 56px; padding-top: 24px; border-top: 1px solid var(--line);
  display: flex; justify-content: space-between; flex-wrap: wrap; gap: 12px;
  font-size: 0.85rem; color: var(--ink-muted);
}
.footer-bottom div { display: flex; gap: 20px; }
.footer-bottom a:hover { color: var(--accent); }

/* ---------- Reveal on scroll ---------- */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .bars span, .marquee-track { animation: none !important; }
  html { scroll-behavior: auto; }
}

/* =====================================================
   RESPONSIVE
   ===================================================== */
@media (max-width: 1080px) {
  .service-grid { grid-template-columns: repeat(2, 1fr); }
  .service:nth-child(4) { grid-column: span 2; }
  .steps { grid-template-columns: repeat(3, 1fr); row-gap: 40px; }
  .steps::before { display: none; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 1024px) {
  .nav {
    position: fixed; inset: 76px 0 auto 0;
    flex-direction: column; align-items: stretch; gap: 8px;
    background: var(--bg); padding: 16px var(--gutter) 28px;
    border-bottom: 1px solid var(--line);
    transform: translateY(-12px); opacity: 0; pointer-events: none;
    transition: transform .3s var(--ease), opacity .3s;
    box-shadow: 0 30px 60px -20px rgba(0,0,0,.2);
  }
  .nav.open { transform: none; opacity: 1; pointer-events: auto; }
  .nav ul { flex-direction: column; gap: 0; }
  .nav ul a { display: block; padding: 14px 0; font-size: 1.1rem; font-family: var(--font-head); font-weight: 700; border-bottom: 1px solid var(--line); }
  .nav ul a::after { display: none; }
  .nav-cta { margin-top: 16px; justify-content: center; padding: 16px; }
  .nav-toggle { display: flex; }

  .hero-bottom { grid-template-columns: 1fr; }
  .hero-reels { max-width: 560px; }

  .split { grid-template-columns: 1fr; }
  .split-head { position: static; }
  .stats { grid-template-columns: repeat(2, 1fr); }
  .stat { padding: 28px 0 0; border-left: 0; }
  .stat:nth-child(even) { padding-left: 24px; border-left: 1px solid var(--line); }
  .systems-grid, .why-grid, .cta-box { grid-template-columns: 1fr; }
  .case-grid, .testimonials { grid-template-columns: 1fr 1fr; }
  .claim:nth-child(2), .claim:nth-child(3) { margin-left: 0; }
}

@media (max-width: 640px) {
  body { font-size: 16px; }
  .header-inner { height: 68px; }
  .nav { inset: 68px 0 auto 0; }
  .brand img { height: 26px; }
  .hero { padding-top: 40px; }
  .hero-actions .btn { width: 100%; }
  .hero-reels { gap: 10px; }
  .reel-card:nth-child(1), .reel-card:nth-child(3) { transform: none; }
  .lane-hero { display: none; }

  .dashboard { padding: 16px; }
  .dash-kpis { grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
  .kpi { padding: 12px 10px; }
  .kpi-val { font-size: 1.15rem; white-space: nowrap; }
  .kpi-label { font-size: 0.62rem; }
  .lead-row { grid-template-columns: 1fr auto; }
  .lead-src { display: none; }
  .case-media { aspect-ratio: 16 / 10; }
  .testimonial { padding: 22px; }

  .service-grid { grid-template-columns: 1fr; }
  .service:nth-child(4) { grid-column: auto; }
  .steps { grid-template-columns: 1fr; row-gap: 28px; }
  .step { display: grid; grid-template-columns: 56px 1fr; column-gap: 18px; padding: 0; }
  .step-num { margin: 0; }
  .step h3 { grid-column: 2; margin-top: 4px; }
  .step p { grid-column: 2; }
  .case-grid, .testimonials, .audience-grid, .form-row { grid-template-columns: 1fr; }
  .service-list li { grid-template-columns: 1fr; gap: 6px; }
  .stats { grid-template-columns: 1fr; }
  .stat, .stat:nth-child(even) { padding: 24px 0 0; border-left: 0; border-top: 1px solid var(--line); }
  .stat:first-child { border-top: 0; }
  .footer-grid { grid-template-columns: 1fr; gap: 32px; }
  .cta-box { border-radius: 20px; }
  .section-head-row { align-items: flex-start; }
}